You shouldn’t trust someone who tells you that your business needs to be on “every single social media platform” because that is just not true, and that could actually bite you in the ass in the long term. You’ll see the most success if you understand your audience, demographics, and real-time usage based on actual data and smart business research. Always choose quality over quantity. You don’t want to look like everyone else, clawing at the bits of a fast evolving digital environment that’s left many marketers stuck in their old ways.
The scenario can change depending on the industry, your geographical location, and general demographics. So obviously, it’s important to know about the location where you’re establishing your digital presence. For example, Twitter has an almost non-existent market share in Palm Beach County, Florida – but has significantly higher daily usage in areas such as New York City, Chicago, and L.A. So if you’re in Palm Beach County, it wouldn’t be worth it to have one person on Twitter for 8 hours a day… since you’ll just be tweeting to yourself. You can get by with scheduled posts, light engagement, and their new promote mode.
As for an example related to industries… the restaurant industry is responsible for 66% of image/video views on Instagram. About 75% of individuals under the age of 35 take a picture of their food before consumption, and 50% of which tag the location of the restaurant – 90% of these tags are on Instagram, with a 50% overlap on Facebook geotagging. You have to know where people are talking about your competitors if you want a piece of the cake. If you’re a restaurant and you don’t have a managed Instagram account, you are probably missing out on thousands of impressions a day.
See some more incredible Instagram stats here: https://www.brandwatch.com/blog/instagram-stats/
Does a car wash owner need a Pinterest? Probably not. Could a fashion designer benefit from one? More than likely.
We use a simple formula for determining the ROI, because time spent managing social media is in itself, an investment. Who will maintain the platform? How often will it be maintained and updated? How will you gain your impressions? Will those impressions have value? Does the value outweigh the investment?
We take points from the aforementioned series of questions and apply them to the business research we’ve conducted to determine the best platforms and content schedule for your business.
Of course, keeping your platforms updated keeps them fresh and in touch with your audience… but it also has an equal adverse affect when they become inactive and this is something you should strongly consider before you bite off more than you can chew.
We can help you determine what’s best for your business. With over 20+ years of combined experience, we have worked on many successful campaigns for both small businesses to large enterprises from Miami to New York City.
Contact us today for a free quote!